How we eat, dress and work determines our quality of life. Similarly, how we use internet too will determine our behavior and the quality of life. Internet can be considered as a third generation utility—considering 1st Gen is Air/Fire/Water and 2nd Gen is Electricity. Living without Internet is almost inevitable. At least 80% of the internet users are using Google search. This ultimately gave them massive amount of valuable data. What do they do with it—Google is analyzing the entire world. They want to know everything about us.
This can be too much power to a singular source—Google. They were able to generate reports in minutes if not in hours almost on any activity in the world. . For example have look at this flu trend worldwide. I spent 2/3 of my time on internet, and Google can easily generate a report on my behavior for the past 7-8 years—in-fact they can say which time period I’ve been most productive and vice versa. However, analyzing a single person’s behavior could be less important to them when they can analyze data for a entire country.
Is Google too powerful ?